How one vision is shaping a global beauty brand.

 

Eloïse Champion’s journey in the beauty industry began in 2014 with nothing more than raw passion, self-taught skill and an unshakable belief in her vision. What started as a creative outlet quickly evolved into a calling.

By 2018, she had earned her diploma in makeup artistry and officially stepped into entrepreneurship with the launch of her first cosmetics brand, Ellagance Cosmetics.

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Never one to stand still, Eloïse made a bold and strategic decision in 2020 to rebrand as Eloise Professional Cosmetics.

This marked a defining moment in her career, setting the foundation for a high-performance makeup line celebrated for its rich pigments, flawless finishes and hypo-allergenic, cruelty-free, vegan formulations.

The rebrand wasn’t just cosmetic, it reflected her growth as an artist, a businesswoman and a leader in the beauty space.

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Alongside building her brand, Eloïse cultivated a powerful and loyal social media following. Through consistency, authenticity and undeniable talent, she positioned herself as a respected voice in the beauty industry.

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Her platforms became more than just showcases of makeup, they became spaces of inspiration, education and empowerment for aspiring artists around the world.

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In 2023, Eloïse expanded her impact even further with the launch of the Eloise International Academy, an internationally accredited training academy offering professional makeup courses to students both locally and abroad. As well as Permanent Makeup Courses, Eyelash Extension Courses and Fibroblast/Microneedling Courses. 

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Built on her belief that quality education should be accessible, the academy equips aspiring artists with industry-recognised credentials, practical skills and the confidence to pursue global opportunities.

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To support her expanding vision and future ventures, Eloïse established the Eloise Beauty Group, housing both the cosmetics brand and the academy while laying the groundwork for upcoming divisions, including PMU services and beyond. Each expansion reflects her fearless ambition and her refusal to let challenges, setbacks or industry barriers define her limits.

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Eloïse Champion’s story is one of resilience, evolution and relentless growth. Every obstacle has become fuel. Every setback, a lesson. Through creativity, discipline and unwavering determination, she continues to build more than a beauty brand, she is building a legacy.

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Rooted in empowerment, self-belief and the power of women supporting women, Eloïse’s work stands as proof that success is not  given, it is created. And this is only  the beginning.

The world is just starting to know her name.