Building Beauty. Breaking Boundaries. Creating Legacy.

Some people dream about building an empire.

Eloïse Champion decided to create one.

Her journey into the beauty industry began in 2014 with nothing more than raw talent, relentless determination and an unwavering belief in herself. Entirely self-taught in the beginning, what started as a creative passion soon transformed into a life purpose.

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In 2018, she officially stepped into entrepreneurship after earning her diploma in Makeup Artistry and launching her first cosmetics brand, Ellagance Cosmetics.

But for Eloïse, growth has never been optional.

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In 2020, she made the bold decision to reintroduce her brand to the world as Eloïse Professional Cosmetics, a move that would become a defining chapter in her career. More than a rebrand, it was a reflection of her evolution as an artist, educator, entrepreneur and industry leader.

Today, the brand is recognised for its high-performance formulations, exceptional pigment payoff and luxurious finishes, all while remaining proudly cruelty-free, vegan and hypo-allergenic.

Yet makeup was never the entire story.

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Alongside building her businesses, Eloïse cultivated a powerful online presence, transforming her social media platforms into spaces that inspire, educate and empower thousands of people every single day.

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With over 142,000 followers on TikTok and almost 30,000 followers on Facebook, she has established herself as one of South Africa's most recognizable beauty personalities, proving that authenticity will always outperform perfection.

Her influence extends far beyond beauty tutorials and glamorous transformations.

She has become a trusted voice, a mentor and an advocate for women pursuing their own dreams, encouraging them to build careers, confidence and communities of their own.

In 2023, Eloïse expanded her vision even further with the launch of Eloïse International Academy, an internationally accredited training academy offering professional education both locally and internationally.

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The academy now offers internationally accredited training in:

• Professional Makeup Artistry

• Permanent Makeup

• Eyelash Extensions

• Fibroblast Treatments

• Advanced Microneedling

Built on the belief that quality education should be accessible to everyone, her academy equips aspiring artists with globally recognised credentials, hands-on skills and the confidence to create opportunities anywhere in the world.

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As her vision continued to grow, so did her empire.

The creation of Eloïse Beauty Group brought her expanding divisions together under one powerful umbrella, housing both the cosmetics brand and academy, while paving the way for future ventures including permanent makeup services, aesthetic expansions and innovative beauty experiences still to come.

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But perhaps one of her most exciting chapters is only beginning.

In 2026, Eloïse joined forces with Heroes Live, becoming their official Influencer and media collaborator. Through this exciting partnership, she now participates in exclusive events and interviews some of South Africa's most celebrated performers.

A recent career highlight included interviewing the iconic band Eden during their one-weekend-only performance at the relaunch of Heroes Live, a moment that perfectly reflects her growing influence beyond the beauty industry.

Because Eloïse Champion is no longer simply building a beauty brand.

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She is building a platform.

A voice.

A movement.

A legacy.

Her story is one of resilience, reinvention and relentless ambition.

Every obstacle became fuel.

Every setback became a lesson.

Every challenge became another reason to rise.

Rooted in empowerment, self-belief and the undeniable power of women supporting women, her journey stands as proof that success is never handed to you.

It is built.

One bold decision.

One fearless step.

And one unforgettable woman at a time.

Because when Eloïse Champion enters a room, she doesn't just leave an impression...

She leaves a legacy.

And this is still only the beginning.