Global Beauty. Bold By Design. Brand Powered.
The Eloïse Beauty Group is the powerhouse behind Eloïse International Academy, Eloïse Professional Cosmetics and Eloïse Beauty Vault – and we’re just getting started. One brand. Three bold divisions.
From professional makeup training to cruelty-free cosmetics and permanent makeup artistry,
we bring every facet of beauty together under one name, with more still to come.
One brand, three worlds of beauty
Your complete beauty destination:
professional makeup courses in Cape Town and online, high-quality cosmetics and
coming soon permanent makeup for brows, lips, and eyes.
Eloïse International Academy
We provide internationally accredited makeup courses in Cape Town and online for students across South Africa and abroad. From beginner workshops to advance professional training, we prepare you with the skills and confidence you need to succeed in the beauty industry.
Eloïse Professional
Our range of cruelty-free, vegan and hypoallergenic cosmetic products are designed for everyday wear and professional artistry. Our collection includes lipsticks, powders, concealers, blushes and more - all developed to deliver high performance, rich pigment and lasting comfort.
Eloïse Beauty Vault
Launching in October 2025, we unlock our doors with permanent makeup services for brows, lips and eyes. From ombré powder brows to lip blush, full lip colour and lash enhancements, each treatment is designed for lasting definition and a beautiful, natural look every day.
FOLLOW US ON INSTAGRAM!
Eloïse International Academy: @eloiseinternationalacademy
Eloïse Professional Cosmetics: @eloiseprofessionalcosmetics
Eloïse Beauty Vault: @eloisebeautyvault
Lizette Coetzee
"Eloïse is the best Professional Makeup Artist. Professional is an understatement. I learned to become a makeup artist by Eloïse. She is talented and she will go 110% the extra mile for anyone. I was so lucky to be a student for 2 month . She is a honest and caring person. To be in her space is fantastic. A piece of my heart is in her Academy. I can most definitely recommend Eloïse for any kind of makeup you want for any occasion. "
Lucille Steenkamp
"This was the most awesome experience had. I passed my 2 month course with 98% with the most amazing teacher at hand. Eloïse is professional, friendly and a awesome person. "
Carla Gray
"One CANNOT find a more professional and talented makeup artist and teacher!
Eloïse has done my makeup many times for big and small events and EVERY single time I walk away feeling like a beauty queen. Not only does she have a God given talent, she is always soft hearted and kind. She always does her best to accommodate, even on short notice. Need your makeup done or want to learn to do it yourself, go to Eloïse! THE BEST YOU WILL FIND! "